In this post, we’ll be showing you exactly how to use Shopify email marketing automation to increase your sales by 10%-30%. The similar strategies used by well-known online brands to generate tens of millions annually through email are also accessible to businesses of all sizes.
The exciting part is, that you don't need to be a big brand to achieve remarkable results with email marketing. These strategies are also as effective for you as they are for big brands. In fact, our team uses them every day at BS&CO for brands large or small.
So, who is this post for….
This post is for any Shopify brand looking to increase sales and convert more online visitors into new buyers.
In this guide, we'll delve into the details of Shopify email marketing automation, exploring its benefits, best practices, and tools that can supercharge your sales and enhance customer engagement.
Understanding the Basics of Email Marketing Automation
What is Email Marketing Automation?
Email marketing automation involves using technology to streamline and automate the process of sending targeted and personalized emails to your audience based on predefined triggers and actions. For Shopify store owners, this proves to be a powerful tool to nurture leads, retain customers, and drive sales.
The Importance of Email Marketing Automation for Shopify
Email marketing automation on Shopify is not just about saving time; it's about delivering the right message to the right person at the right time. By automating repetitive tasks and tailoring communications based on customer behavior, you can create a seamless and personalized shopping experience.
Benefits of Shopify Email Marketing Automation
- Increased Conversion Rates
Automated emails allow you to send targeted messages to customers who have shown interest in specific products, increasing the likelihood of conversions. Whether it's abandoned cart emails or product recommendations, automation can significantly boost your conversion rates.
- Enhanced Customer Engagement
Personalized and timely communication fosters a stronger connection with your audience. Shopify email marketing automation enables you to engage customers with relevant content, such as product updates, promotions, and exclusive offers, keeping them interested and invested in your brand.
- Improved Customer Retention
By setting up automated email campaigns for post-purchase follow-ups, customer feedback requests, and loyalty programs, you can nurture long-term relationships with your customers. This, in turn, improves customer loyalty and encourages repeat purchases.
The concept here is that, as your email list expands, the efficiency of your email campaigns doesn't decline due to a “lot of” customers—automation operates consistently, whether it's delivering emails to 5 individuals or 500,000 individuals.
How to Implement Email Marketing Automation on Shopify?
In addition to rescuing you from the time-consuming task of manually sending numerous emails (just imagine that!), there are several other significant advantages to automating the majority of your customer communications.
Selecting the Right Shopify Email Marketing App
To kickstart your email marketing automation journey on Shopify, it's crucial to choose the right app. Options like Klaviyo, Omnisend, and Mailchimp for Shopify integration offer a range of features, including segmentation, automation workflows, and analytics.
Setting Up Automated Workflows
Once you've selected your preferred app, it's time to set up automated workflows. Common workflows for Shopify include welcome series for new subscribers, abandoned cart recovery, product recommendations based on purchase history, and re-engagement campaigns for inactive customers.
Segmentation for Targeted Campaigns
Effective segmentation is the cornerstone of successful email marketing automation. Divide your audience based on factors such as purchase history, browsing behavior, and demographic information. This allows you to send highly targeted and relevant messages, increasing the chances of engagement.
Best Practices for Shopify Email Marketing Automation
Employing marketing emails to reach your customers proves effective in driving traffic to your store. The more visitors, the more the likelihood of securing sales. To sustain customer engagement and encourage store visits, consider the following best practices.
- Personalization is Key
Customers expect personalized experiences. Leverage the data at your disposal to tailor your emails, addressing customers by name and recommending products based on their preferences and past purchases.
Personalization enables the delivery of timely emails tailored to each subscriber, offering a customized experience.
- A/B Testing for Optimization
Constantly refine your email campaigns through A/B testing. Experiment with different subject lines, content, and visuals to identify what resonates best with your audience and generates the highest conversion rates.
Utilizing A/B testing allows you to assess the performance of various components in your email sendout. Here's a compilation of elements suitable for experimentation in A/B testing:
- Headline
- Preview text
- CTA button
- Visuals
- Copy
- Monitor and Analyze Performance
Regularly monitor the performance of your email campaigns using analytics provided by your chosen Shopify email marketing app. Track metrics like open rates, click-through rates, and conversion rates to understand what's working and where improvements can be made.
Regularly clean your list to save on volume-based pricing, redirecting funds to enhance other aspects of your business.
Wrapping up
Now that we’ve explained most of the basics of Shopify email marketing automation, as well as a few of the best practices, make your way through these details.
Keep in mind that the earlier you start, the more advantageous. Each day without missed basics is a missed opportunity to effortlessly boost your sales.
