Expert insights on email marketing, SMS strategies, and ecommerce growth to help scale your business
BFCM retention benchmarks from 8,076 first-time buyers across multiple DTC brands. 11.5% repurchased within 90 days — 39% lower than average. 70% of those repurchases happened within 30 days.
Repeat purchase rate across 156K customers is 30.7%. But the range runs from 12% to 58%. Here's the data by vertical, tier, and what separates high-retention brands from everyone else.
Every flow type worth building, when to use each one, and the order to build them in. From welcome to winback — the full flow architecture.
Email drives 33% of revenue across $35M in e-commerce sales. See email attribution benchmarks by vertical, campaign vs flow splits, and how to assess your email program.
Most brands think they're doing personalization. They're not. Real personalization means writing copy that actually responds to what a specific person has done.
Flows generated 2-75x more revenue per recipient than campaigns across every brand we manage. January 2026 benchmarks: 7.1M emails, $773K revenue, 11 brands, 7 verticals.
See the exact 5-email welcome flow framework that drives 5-20% conversion rates. Real examples, first-party data personalization, SMS integration, and the mistakes killing most welcome flows.
Most eCommerce brands know they should clean their lists but don't do it consistently. We built a system that handles it automatically—no manual exports, no decisions, no forgetting.
After managing Attentive accounts for multiple ecommerce brands, we don't recommend it. Here's why we switched our clients to Klaviyo SMS — and what actually matters for SMS strategy.
As a Klaviyo-focused agency, we break down Klaviyo vs Omnisend on automation, segmentation, deliverability, and pricing. See which platform drives more ecommerce revenue.
The average repeat purchase rate is 30.7% — but the range runs from 12% to 58%. Here's the framework we use to assess retention health, diagnose what's broken, and prioritize fixes.
We evaluated Omnisend, Mailchimp & MailerLite against Klaviyo. Here's where each falls short on automation, segmentation, and ecommerce revenue.
Explore the top 10 email marketing companies for 2024. Compare features, pricing, and specialties to find the perfect partner for your business.
Honest Yotpo SMSBump review from an agency that's used it. The SMS is redundant if you have Klaviyo. Reviews and loyalty are genuinely useful. Here's when each piece makes sense.
Master customer retention management with proven strategies. Learn how to build loyalty, reduce churn, and maximize customer lifetime value.
Discover the top 10 customer retention strategies for ecommerce success. Learn practical tactics to boost loyalty and drive repeat purchases.
Boost your Shopify store speed with 7 proven optimization tips. Improve user experience, SEO rankings, and conversion rates.
Discover how partnering with an advertising agency can elevate your email marketing efforts and drive business success.
Discover the 10 best email marketing companies for small businesses in 2024. Boost engagement and conversions with the right platform.
Master email campaign management with 10 proven strategies to improve your email marketing effectiveness.
E-commerce? Use Klaviyo. Not e-commerce? ActiveCampaign or ConvertKit. An honest, opinionated guide from an agency that manages 50+ accounts.
Most stores only have checkout tracking. Added to Cart is a different event, different trigger, and different flow. Here's how to set it up, verify it's firing, and fix the common issues.
Unlock the power of email marketing with this comprehensive planner. Boost your campaigns and achieve better results.
Discover the power of direct mail marketing. Learn strategies and benefits for effective campaigns that cut through digital noise.
Discover over 100 proven Black Friday subject lines that boost email open rates, engagement, and sales.
How we build email calendars for DTC brands: audience-first planning, send frequency by brand size, content mix ratios, and a month-by-month framework.
Postscript does what it claims, but if you're using Klaviyo for email, use Klaviyo SMS instead. Here's why—plus how to actually use SMS effectively.
We've used PostPilot across multiple brands and seen 2-45x ROAS. Here's how it works with Klaviyo, which use cases actually deliver, and when direct mail makes sense for your brand.
Honest Klaviyo review from an agency managing 50+ accounts. What's great, what's frustrating, and what the review sites won't tell you.
We manage Klaviyo for ecommerce brands every day. Here's what it actually does, what the marketing hype leaves out, and whether it's worth it for your business.
We work inside Klaviyo accounts every day. Here's the real comparison — reporting, segmentation, flows, pricing, and when to switch.
Learn how to leverage site speed insights to gain a competitive edge in e-commerce.
Discover the importance of site speed in reducing bounce rates and boosting user engagement.
Discover how site speed impacts Facebook Ad ROI and learn tips to optimize for better returns.
Learn how site speed influences TikTok audience engagement and platform optimization.
Learn how to improve your Google Ads quality score through website speed optimization.
Discover how site speed optimization can be your secret weapon for Google Ads success.
Slow landing pages kill TikTok ad ROI. Learn how load times impact engagement, algorithm ranking, and conversions—plus 8 strategies to optimize.
Maximize Facebook ad conversions by understanding the critical role of site speed.
Optimize your Facebook ad landing pages for speed and success with actionable tips.
Discover effective post-holiday marketing campaigns to maintain customer engagement and loyalty.
Master Q1 with seasonal email tactics that drive maximum engagement and results.
Explore creative February email marketing topics from Groundhog Day to Presidents' Day.
Boost post-holiday sales with strategic email campaigns for January clearance events.
Plan your March marketing campaigns with key dates and effective email strategies.
Create compelling Valentine's Day email campaigns that drive engagement and sales.
Learn how to create personalized Klaviyo flows specifically designed for apparel brands.
Discover effective Klaviyo email marketing strategies specifically tailored for food and beverage stores.
Understand how Shopify store speed optimization directly impacts conversion rates.
Step-by-step guide to integrating email marketing platforms with your Shopify store.
Learn proven email tactics to boost customer retention and profits for your Shopify store.
Discover proven tips and tricks to optimize email conversions for your Shopify store.
Create effective welcome series email campaigns to optimize customer onboarding on Shopify.
Maximize your Shopify store's potential with creative seasonal email marketing ideas.
Complete beginner's guide to setting up email marketing automation for your Shopify store.
Discover why Gorgias is the ultimate helpdesk solution for Shopify stores.
The 3 email segments every Shopify store should build first, how to expand based on your business model, and when to move to Klaviyo.
Harness the power of personalized email campaigns to build stronger customer connections on Shopify.
Effective cart abandonment email strategies to recover lost sales on your Shopify store.
Learn how Gorgias elevates customer support for ecommerce businesses.
Master retention marketing with proven strategies for ecommerce success.
The Shopify + Klaviyo stack is the default for DTC ecommerce. Here's what actually matters—integration details most brands miss, revenue benchmarks (25-45%), and which integrations are worth your time at each stage.
Learn the strategies top email marketing agencies use to maximize ROI for their clients.
Unlock sales potential with Shopify's dynamic features designed for ecommerce growth.
We manage Klaviyo SMS across multiple ecommerce brands. Here's our honest take — pricing, setup, when it makes sense, and how it compares to Attentive and Postscript.
Discover the top 10 email marketing tactics to build customer loyalty for restaurants.
Learn how to build meaningful customer connections through personalized Klaviyo campaigns.
Improve sales through effective Klaviyo customer retention strategies.
Unlock the power of Klaviyo's email secrets to dramatically boost customer retention.
Explore B2B texting strategies that go beyond email to skyrocket conversions.
Learn the most common email marketing mistakes and how to avoid them for campaign success.
Discover how retention marketing drives both loyalty and new customer acquisition.
Learn how to grow your email list using effective Facebook ad campaign strategies.
In-depth guide to maximizing Shopify sales through winning marketing strategies.
Discover 11 strategic hacks to optimize your e-commerce product pages for higher conversions.
Boost customer loyalty using retention marketing strategies with Klaviyo on Shopify.
Learn how Gorgias integration with Shopify elevates customer support and drives repeat business.
SMS strategy and copy-paste templates for ecommerce flows and campaigns. What to send, when to send it, and the mistakes that kill your SMS list.