Is the presence of abandoned carts on Shopify hindering your ability to reach your revenue goals? Many e-commerce store owners are grappling with this common challenge. With nearly 70% of carts being abandoned, it's a significant issue that shouldn't be overlooked. The good news is that there are proven Shopify cart abandonment email strategies to recover a substantial portion of these abandoned carts and prevent revenue loss.

This post will look at how to get most out of these strategies and not to lose sales anymore. 

What is a Shopify Abandoned Cart Email?

A Shopify abandoned cart email is a targeted marketing message sent to customers who have added items to their online shopping cart but left the website without completing the purchase. These emails aim to recover potential lost sales by reminding customers of the abandoned items and encouraging them to complete the transaction. Typically, they include a list of the abandoned products, attractive visuals, and sometimes offer incentives like discounts or free shipping to entice customers back. Shopify's abandoned cart emails leverage automation to efficiently reconnect with potential buyers, providing businesses with a valuable tool to recover revenue and enhance overall conversion rates.

Shopify Cart Abandonment Email Strategies: 

1. Choose the Best Timings

Always look for instant engagement when sending a Shopify abandoned cart email, as messages sent within an hour of cart abandonment have an impressive average open rate of 45% and a click-through rate of 15%. Beyond 48 hours, there is no point in sending an email. As it results in a nearly 50% decline in conversion rates. Optimal timing for the initial email is within 1-2 hours post-abandonment.

2. Send a Series of Abandoned Cart Emails 

The effectiveness of your abandoned cart emails depends on the accurate timing. It's a delicate balance between seizing the moment and avoiding coming across as intrusive or overly assertive. Our default Shopify abandoned cart sequence adheres to specific time intervals:

Email #1: Sent 1 hour after cart abandonment
Email #2: Follows after 24 hours
Email #3: After another 24 hours

Nevertheless, we suggest experimenting with email timings to identify the way that connects most effectively with your audience.

‍3. Include a Clear Call-to-Action

The primary goal of a Shopify abandoned cart email is to guide customers back to their carts and prompt them to click the 'BUY' button, a goal achieved through the Call-to-Action (CTA). The CTA, or the clickable element in the email, is crucial for directing viewers to take the desired action. While the style of CTA buttons may vary based on your brand, their shared purpose is to re-engage people with their shopping carts. Experimenting with different CTA texts, such as "Return to Cart" or "Shop Now," using your email marketing software allows you to identify what resonates best with your audience, leading to increased revenue per recipient and enhanced cart abandonment series results. 

You can also get more creative and use CTA like we used for one of our clients- Drink Chico, which says “ Restock Now”

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4. Create Compelling Subject Lines

The recipient's initial interaction with an email starts with the subject line, helping them make their decision to open it. So, it is important to craft subject lines that are amusing, thrilling, or that pique curiosity at the same time, aiming to differentiate your email in a crowded inbox and increase the likelihood of engagement.

You can create subject lines that can address various aspects like:

• Indicating urgency – "Limited Time Offer. Reclaim Your Cart Now!"
• Playing on FOMO (Fear of Missing Out) – "Don't Miss Out: Final Opportunity to Secure Your Forgotten earrings!"
• Showcasing incentives – "Unlock a Secret: Your Cart Holds a Special Offer"

5. Offer Incentives 

One major factor contributing to Shopify abandoned carts is the higher costs, particularly shipping costs. Therefore, offering discounts provides customers with a sense of a better deal, encouraging them to complete the purchase.

If you choose to provide a discount code to boost the conversion rate of your cart recovery emails, we suggest delaying it until the second or third follow up. This approach helps avoid customers from habitually abandoning carts only to secure a discount. Additionally, you can implement tiered discounts based on customers' order frequency or lifetime value using a simple if/else rule in your email template.

Wrapping up

While cart abandonments can be frustrating, we view them as potential opportunities. Consider every cart abandoner as your hot lead. You have insight into the specific products they're interested in, providing an ideal chance to convert them through one of the compelling Shopify abandoned cart email strategies. 

We can assist you in creating more visually appealing and effective abandoned cart sequences. So why hesitate? Feel free to contact us and watch your sales revenue grow!