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Klaviyo revenue was declining for months leading up to B.S. & Co. taking over. Campaigns were being sent infrequently to different audiences and not centered around ecommerce purchases. Flows hadn't been updated in over a year and weren't working properly due to neglect, leading to a poor customer journey and experience. Open rates, click through rates, review submissions, SMS and email conversions were at an all time low.
Michelle, CEO of Olympia Provisions, came to B.S. & Co. after having already developed a relationship looking for that partner who could take over & own their retention program. By consolidating everything onto Klaviyo - email, SMS & reviews - and having a team of people who knew how to leverage each piece, they were able to exceed expectations. This led to a complete turnaround of not only their retention program but also their online store as a whole; turning a YoY decline into YoY growth.
By integrating combined SMS and emails within flows, we aimed to enhance conversions and engage customers on their preferred platforms. We successfully elevated review generation by incorporating it into Klaviyo, while also introducing flow splits to tailor information delivery to both customers and prospects.
We knew if we could develop this with their team, we would be on our way to success. The results came in quickly. Once we had a strategy & planning in place, we were able to 3X the amount of campaigns that were being created - and, in Chenille's words (digital marketing lead) "with even cleaner branding".
