When Alpha first came to us, they were looking for a partner who could understand their brand, the customers that shopped with them, and help them realize the potential of their email program. They had previously struggled with consistency on email campaigns, flows had become outdated, and performance was suffering. It wasn’t from a lack of care for the channel but from a lack of bandwidth.
From “Struggling to Be Consistent” to “Triple The Volume” in a Few Months
How our team is able to integrate into a brand to improve performance, reduce time commitments, & increase volume.
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3X
The amount of campaigns being sent
200%
YoY increase in deliveries
3X
Increase in attributed revenue
About the brand
Alpha Foods offers delicious, plant-based meat alternatives that cater to all types of eaters, promoting a diversified diet without compromising on taste or convenience. Their mission is to create crave-worthy, environmentally friendly foods that empower people to enjoy plant-based meals while maintaining their regular lifestyle.
The Challenge
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“We ultimately decided to work with their team after being impressed by their design strategy and sample work that was sent over. They’ve given me time back in my day to focus on other aspects of digital, since they are the experts in this channel. I would recommend working with BS&Co as we can put our trust in them to come up with concepts that align with our brand goals, as they pretty much have become an extension of our own team.”
Our Work
Campaigns
We knew campaigns would be a major source of success here as one of the biggest pain points for Alpha was producing content consistently. Our first goal was to develop campaign calendars on a monthly basis using a thoughtful strategy.
We knew if we could develop this with their team, we would be on our way to success.The results came in quickly. Once we had a strategy & planning in place, we were able to 3X the amount of campaigns that were being created - and, in Chenille’s words (digital marketing lead) “with even cleaner branding”.
Flows
The flows that Alpha had set up were performing OK but had recently been falling off. They were outdated & didn’t match what the brand had evolved into. Our goal here was to take advantage of subpar performance by restructuring the current flows, giving the designs a facelift, and launching missing flows.The outcome was a success & we were able to more effectively communicate with customers with branding that matched the brand.
The Results
Alpha Foods saw transformative results across their email marketing efforts. The consistency in campaigns and updated flows led to a 3X increase in the number of campaigns sent and a 200% year-over-year increase in deliveries. This revitalized approach contributed to a 3X increase in attributed revenue, solidifying email as a key revenue driver for the brand.
As we’ve continued working with Alpha & their priorities have shifted to retail & wholesale relationships, we’ve continually been able to support their efforts through email & SMS.
Our Work
Before
After
Chenille Lafleur
Digital Marketing Manager, Alpha Foods
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“Before working with BS&Co, our small team was struggling to be consistent across our email campaigns and had trouble with design when we did. Andrew and Chormaic have been great at moving us forward and have elevated our brand’s look and feel across this channel while always coming up with new, fun ways to keep our audience engaged. Just in the last few months, we’ve been able to triple the amount of emails sent out per month than we were able to handle on our own (with even cleaner branding).”