Developed segmentation strategies around womens & dual sending to target women shoppers & support burgeoning women's program.
Conducted over 20 different tests around email content, subject lines, send times, and other factors that lead to multiple impactful findings.
Developed strategies for breaking out prospects & customers to better convert prospects into paying customers.
Set up & created post-purchase questionnaires that collected over 1100 responses from customers about their experience, competitors, shopping habits, and potential improvements.
Launched customer journey specific splits - prospects vs customers - that have roughly 2X'd CTR's vs controls leading to higher percentage of prospects becoming customers.
Tested sale pop-up messaging that resulted in 2X higher opt-in rates on sale messaging & 2X higher conversion rates on purchases inside corresponding flows.
Created strategies for sales inside of flows that lead to 2X high conversion rates compared to controls.
Over the course of working together, we generated 7 figures in revenue, with 7 figures YTD from flows setup by our team and 6 figures from campaigns sent. We collected 1,109 responses from post-purchase surveys and generated 596 product reviews by launching a new review program. PostPilot co-launch delivered 40X ROAS, creating a new retention channel. Subscribers reached per campaign increased by 40%, and attributed revenue grew 26.7% YoY.
