Our Work
"Having their help was invaluable. Not only were they able to help with the execution, it gave me the time to actually focus on other aspects. They were attentive to my needs, helpful & most importantly, they followed through with what they said they were going to do."
Brett Bayda
Founder, CEO DRINK EEZY
Campaigns
Since this was a launch, it was slightly different than what we would normally do with an email account. We spent the first few weeks of our time together focusing entirely on pre-launch hype & excitement. We knew that we needed to warm up the list a bit, as they hadn't been emailed for awhile. Our goal was to prime them for what was coming & we needed campaigns to play a huge role in that.
Once launch happened, it was go-time. We hit campaigns rather hard, sending frequently but still approaching it from a thoughtful strategy where we were using segmentation to ensure we were talking to the right audiences at the right time.
Flows
We also took a different approach than normal for this launch when it came to flows. We were focused on creating pre-hype using specific lists, pre-sales for discounted pricing, and extensive post-purchase flows to encourage additional gifting. This strategy paid off, driving significant amounts of revenue & repeat purchases.
The Results
This launch was a smashing success, being the largest one Brett - founder of DrinkEezy - had ever done. Although our timeline was rather short, with good planning and execution, we were able to pull everything together & make it happen. We approached this differently than we do under normal circumstances but the results showed that our strategy paid off, handsomely.
