Brett came to us in August as he was preparing for his yearly Christmas launch - where they do a wine advent calendar. Previously, he had done it himself but this year, he wanted to step things up a notch. With everything he already had going on, he didn’t want to have to try & figure out the email side of things - he was looking for expert help that could take care of everything that needed to be done, leaving him time to focus on other priorities.
Executing a 6-Figure Christmas Launch
From 0 to 67% of Revenue from Email
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6
Figures in launch revenue
38%
Average revenue from email
Biggest launch for this brand in its history
About the brand
Drink EEZY is a craft winery aimed at making wine as accessible and trendy as craft beer and hard seltzers, targeting a new generation of wine drinkers with single-serve, ready-to-drink bottles. Their mission is to provide convenience, variety, and quality while supporting a healthier lifestyle and fostering community connections through their welcoming atmosphere and affordable wine membership.
The Challenge
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"Having their help was invaluable. Not only were they able to help with the execution, it gave me the time to actually focus on other aspects. They were attentive to my needs, helpful & most importantly, they followed through with what they said they were going to do."
Our Work
Campaigns
Since this was a launch, it was slightly different than what we would normally do with an email account. We spent the first few weeks of our time together focusing entirely on pre-launch hype & excitement. We knew that we needed to warm up the list a bit, as they hadn’t been emailed for awhile. Our goal was to prime them for what was coming & we need campaigns would play a huge role in that.
Once launch happened, it was go-time. We hit campaigns rather hard, sending frequently but still approaching it from a thoughtful strategy where we were using segmentation to ensure we were talking to the right audiences at the right time.
Flows
We also took a different approach than normal for this launch when it came to flows. We were focused on creating pre-hype using specific lists, pre-sales for discounted pricing, and extensive post-purchase flows to encourage additional gifting. This strategy paid off, driving significant amounts of revenue & repeat purchases.
The Results
This launch was a smashing success, being the largest one Brett - founder of DrinkEezy - had ever done. Although our timeline was rather short, with good planning and execution, we were able to pull everything together & make it happen. We approached this differently than we do under normal circumstances but the results showed that our strategy paid off, handsomely.
Our Work
Before
After
Brett Bayda
Founder, CEO DRINK EEZY
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"With their help, the launch was a huge success & we were able to generate multiple 6-figures through email alone. Plus, they were able to elevate the look & feel branding wise of what we could do inside the emails. I would strongly recommend working with them."