Increasing Email 89% in 30 Days

Our Work

Campaigns

We knew campaigns would be an area for improvement. There were a ton of subscribers to be communicated with in a consistent, engaging manner. The calendar was light - lacking a consistent schedule with rotating content.

Campaign revenue increased 20% in the first month. In the first 4 months - campaigns have generated 36% of Klaviyo revenue.

Flows

The biggest initial opportunity within flows was to update and implement a value first approach, and expand into sales and discounts later on down the line in the flows. This allowed Heiress to generate sales through content first, and still capitalize on price motivated buyers after the content had been delivered.

The Results

Heiress Beverly Hills has been a great success - the migration from Attentive to Klaviyo has increased both campaign deliveries and flow deliveries and led to nearly double the revenue from email as a channel on a monthly basis.