Andres - head of eCommerce at H&H - came to us looking for a partner that could come in with no training & take care of email. They had been a primarily Amazon focused brand up to that point - doing less than 20% of their revenue through their Shopify storefront. Their team simply didn’t have the bandwidth to add another channel - email - into the mix. Especially as they were looking to expand their ad spend on other platforms to drive traffic. They knew eventually, they would take email back in-house but wanted a reliable partner who could help them get there.
Scaling With Holme & Hadfield
How we helped Holme & Hadfield scale off Amazon & grow their revenue.
Book a Call
11
New flows launched
2.5X
More revenue attributed to email
5X
Increase in campaign deliveries
About the brand
Holme & Hadfield designs high-quality products that store and display accessories uniquely. Founded by Ian and Phil, the brand emphasizes fulfilling and distinctive living, partnering with B1G1 to provide shelter for homeless children with each purchase.
The Challenge
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Our Work
Campaigns
H&H had been sending sporadic campaigns over the last year - typically when there were product drops or big sales. But it was very ad-hoc without a cohesive strategy or plan in place. We knew there was going to be a lot of opportunity here.
First, by creating a real plan & strategy around who we’d be sending to and what we’d be sending to. Secondly, by implementing things like drop schedules, sale opens & closes, along with mixing up the other types of content we were sending - namely UGC, review highlights, and product education - we would be able to dramatically improve the performance.The numbers didn’t disappoint.
The first full month together, there was an 828% improvement in campaign revenue MoM. The revenue per recipient virtually doubled with the conversion rate going up nearly 400%.
Flows
Flows was a big reason the H&H team came to us in the first place. They knew they wanted to do a large project together in order to get a lot set up. They understood the importance of having a comprehensive foundation in place in order to scale. As mentioned, they knew they would eventually take email back in-house so this was really important for them to get done with us.
This was a big project - redoing & relaunching every old flow they had, expanding on what they’d built, fixing structures, and launching multiple net new flows.
Again, the results didn’t disappoint. That same first full month together, we saw flows increase 645% in revenue MoM. Deliveries also increased significantly, 674% - meaning we were reaching more customers at the right time in a relevant way.
The Results
Holme & Hadfield experienced remarkable growth in their email marketing performance. We were able to help them grow off Amazon & build email into a channel that was an unsung hero. All in all, we launched 11 new email flows, which resulted in a 645% month-over-month increase in flow revenue and a 674% increase in deliveries. Campaign performance also saw significant improvement, with an 828% increase in revenue and a nearly 400% rise in conversion rates. These efforts led to a 2.5X increase in revenue attributed to email and a fivefold increase in campaign deliveries, making email a crucial revenue driver for the brand.
Our Work
Before
After
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