Jambo was looking for an email marketing partner to leverage their list of past buyers that they had collected. They were unsure of how to connect with their customers and did not have a consistent process for emailing their subscribers. Additionally, there was a huge missed opportunity for developing flows that touched on each stage in the customer journey with relevant messaging.
7X Email revenue in 30 days
Taking a brand's Klaviyo revenue from 6% to 42% in 4 weeks
Book a Call
6% to 42%
Attributed in first 30 days
Flow revenue doubled
0% to 30%
Of Shopify revenue
About the brand
Jambo takes pride in making all natural products and combining the benefits of CBD with oils and lipids to aid in absorption and relief. The core philosophy is to design products that are holistically helpful, enjoyable and effective.
The Challenge
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Our Work
Campaigns
Starting from 0 can be a huge challenge, or a huge opportunity, depending on how you look at it. From the start, it was clear we needed to re-engage and build rapport with subscribers. To do so, we began sharing some of Jambos most compelling content. Slowly, we increased the send frequency from 1-2 per week, to 3 and 4 in some cases to find a sweet spot that connected with subscribers and was not an annoyance.
We also started working with engagement audiences; starting with 365 day engagers and narrowing it down from there and testing 90 and 60 day engagers. Ultimately, we settled on both for different types of content.
Flows
With core flows in place, what Jambo needed first was a boost in hot site traffic. Ultimately, they needed more subscribers going through their automations and flows. Sending campaigns on a consistent basis created more subscribers in each of the following buckets: purchasers, cart abandoners and site abandoners.
Since the initial month, flow revenue has continued to increase as more automations are rolled out and launched. Re-hauling the welcome pop-up and site abandonment pop-up has generated an increasing amount of traffic through our welcome flow. Since we re-launched the welcome flow, it’s generating $3.29 per recipient (46 - 100% better than comparable vertices).
Our Work
Before
After
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