Starting from 0 can be a huge challenge, or a huge opportunity, depending on how you look at it. From the start, it was clear we needed to re-engage and build rapport with subscribers. To do so, we began sharing some of Jambos most compelling content. Slowly, we increased the send frequency from 1-2 per week, to 3 and 4 in some cases to find a sweet spot that connected with subscribers and was not an annoyance. See how we apply similar seasonal email tactics to maximize engagement.
With core flows in place, what Jambo needed first was a boost in hot site traffic. Ultimately, they needed more subscribers going through their automations and flows. Sending campaigns on a consistent basis created more subscribers in each of the following buckets: purchasers, cart abandoners and site abandoners.
Since the initial month, flow revenue has continued to increase as more automations are rolled out and launched. Re-hauling the welcome pop-up and site abandonment pop-up has generated an increasing amount of traffic through our welcome flow. Since we re-launched the welcome flow, it's generating $3.29 per recipient (46 - 100% better than comparable vertices). Interested in similar results? Our email marketing services can help you achieve comparable growth. Learn more about our Klaviyo expertise and how we drive results.