Starting from 0 can be a huge challenge, or a huge opportunity, depending on how you look at it. From the start, it was clear we needed to re-engage and build rapport with subscribers. To do so, we began sharing some of Jambos most compelling content. Slowly, we increased the send frequency from 1-2 per week, to 3 and 4 in some cases to find a sweet spot that connected with subscribers and was not an annoyance.
With core flows in place, what Jambo needed first was a boost in hot site traffic. Ultimately, they needed more subscribers going through their automations and flows. Sending campaigns on a consistent basis created more subscribers in each of the following buckets: purchasers, cart abandoners and site abandoners.
Since the initial month, flow revenue has continued to increase as more automations are rolled out and launched. Re-hauling the welcome pop-up and site abandonment pop-up has generated an increasing amount of traffic through our welcome flow. Since we re-launched the welcome flow, it's generating $3.29 per recipient (46 - 100% better than comparable vertices).