Lola came to us looking for a partner that could understand their brand & bring their beautiful stationary alive. As a brand that is based in design, it was critical for them to work with a company that excelled in design. They were looking for an agency that could come in & set up their flows as they looked to scale their DTC operations throughout the UK.
Boosting Lola Design's Revenue by 40% with Flows
Using email marketing and design strategy to transform branding and drive significant growth for Lola Design
Book a Call
40%
Revenue from Flows: Within four months, email marketing flows accounted for 40% of Lola Design's total revenue
2X
Increase in Subscriber Engagement: Email subscriber engagement doubled in the first 30 days of implementing the new email strategy
30%
Overall Increase in Email Revenue: After just four months, Lola Design saw a 30% increase in overall email-driven revenue year-over-year
About the brand
Lola Design is an independent brand known for its enchanting greeting cards, eco-friendly stationery, and captivating gifts, all crafted with a commitment to design excellence and sustainability. Founded in 2015 by Amanda and Frank, Lola Design emphasizes artistic vision, quality production, and environmental responsibility, offering products that bring joy and sophistication to everyday life.
The Challenge
“
"We knew email marketing needed to be handled by an expert agency & were looking to improve our branding & storytelling. But we just didn't have the time to do what we needed to do so we needed experts to set everything up for us and someone who we could work with in the near future."
Our Work
Flows
Prior to our partnership, Lola Design had only a few basic email flows that generated moderate engagement and revenue. Recognizing the potential for improvement, we swiftly implemented a comprehensive overhaul of their email flows. We introduced new customer journeys that were carefully tailored to Lola Design’s unique brand voice and aesthetic. Within just three months, we observed a remarkable 90% increase in revenue generated from flows, with deliveries also up by 85%. This meant more customers were being reached at the right time, and their engagement and purchasing behavior reflected this enhanced communication strategy.
The Results
Our collaboration with Lola Design has yielded impressive results across the board, reflecting the brand’s successful transformation in email marketing. Initially, Lola Design's email strategy was sporadic, with infrequent sends and minimal automation. Fast forward four months, and email marketing has become a significant revenue driver, contributing to 40% of total sales. The streamlined email process now requires less than 5 hours of management per month, allowing the team to focus on core business activities. This efficiency and effectiveness have led to a 30% year-over-year increase in overall email-driven revenue, establishing email as a powerhouse channel for Lola Design.
Our Work
Before
After
Lola Design
“
"The sample work, case studies & an understanding of our brand and mission. We knew that there would be a return on our investment. Also Brilliant design work - some email marketing is awful and as a brand that is design based we wanted you guys as you really do understand the design side."