Nick came to us looking for an email partner that could help tell their story & unique journey. He was seeking help to revive an email marketing program that hadn’t really been maintained in the last year. Two challenges arose: there were almost no flows present and campaigns hadn’t been being sent. Our goal was to launch core flows for customer communication & revenue while approaching everything from the angle of telling the brand story.
Swimming Results: Going from 8% of Revenue to 34% of Revenue
How Storytelling Drove Story Worthy Results
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34%
Of Revenue In the First Month (4X)
23%
Of Revenue Driven by Campaigns
8
New Flows Launched
About the brand
Neptune Snacks is dedicated to revolutionizing the seafood industry with sustainable, high-quality fish jerky made from locally sourced, traceable ingredients. Founded by marine scientist Nick Mendoza, the company supports responsible U.S. fisheries and aims to reduce seafood waste while offering delicious, gluten-free, and preservative-free snacks.
The Challenge
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Our Work
Campaigns
We knew this would be a huge area of opportunity as emails hadn’t been consistently sent in over a year. As a small, scrappy team, Nick was forced to prioritize other channels but knew the importance of email & wanted to bring it back.
We developed a thoughtful strategy aimed to initially re-engage users and slowly build up our audiences. When starting with a large group of people that haven’t heard from a brand in a long time, it’s important to start slow to build out your initial segments & go from there. It was important to monitor results closely.
This worked out swimmingly. In fact, campaigns began gaining traction immediately, showing customers cared about the storytelling approach we were taking with the brand.
Flows
When we first audited what Neptune had set up, we immediately identified flows as an area of opportunity. The basics were there but they hadn’t been flushed out - additionally, the flows lacked any sort of personalization when it came to the brand. They were the Klaviyo defaults. Since Neptune leans heavily into its story & uniqueness, we knew this had to change.
Within 90 days, we saw revenue increase nearly 5X which was a direct reflection of the effective brand storytelling we were doing.
The Results
Neptune Snacks underwent a story-worthy email marketing transformation, increasing their email-driven revenue from 8% to 34% within the first month. This strategic shift was underscored by a 4-fold increase in revenue from email campaigns, which now contribute 23% to overall revenue. Additionally, the implementation of 8 new tailored flows further enhanced customer engagement and revenue generation, highlighting the power of storytelling in brand communication.
Our Work
Before
After
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