Like most small brands, Holly & her team were struggling to stay on top of emails. Both when it came to creating consistent campaigns but also to updating, launching and monitoring old flows. There was more that could be done but she simply didn’t have the time or the desire to develop the expertise. She knew she wanted a partner who could come in without having to hire & train someone in-house.
Going From 18% Revenue to 38% in 45 Days
How we completely revamped Seattle Elderberry’s email program to start driving an average of 45% of revenue over 3 months.
Book a Call
3X
The percentage of revenue being driven from email
50%
Increase in flow revenue YoY
5
New flows launched
About the brand
Seattle Elderberry is a passion-driven brand founded by Holly Cooper, offering organic and effective herbal supplements like elderberry syrup and gummies. With a commitment to sustainability and regenerative farming, they aim to support wellness while caring for the Earth.
The Challenge
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“Andrew and the team at B.S. & Co have been phenomenal to work with!"
Our Work
Campaigns
Previously, Seattle Elderberry had been sending the bare minimum campaigns - mainly general housekeeping (back in stocks, big sales, etc). We wanted to shift the focus to more product education & relationship building & have more frequent communication.In order to do this, we created a strategy around monthly sending that centered more on ingredients, what people were saying, brand mission - as people really loved Holly & the connection there - while still mixing in the occasional sales.This lead to a huge increase in the revenue being driven by campaigns & the engagement we were seeing from subscribers.
Flows
The flows that the Seattle Elderberry team had been able to setup were performing quite well. The biggest issues we identified in our audit were issues with logic - leading to customers getting multiple flows or the wrong information. We also identified missing flows that we knew would drive revenue & better engage customers.
By revamping what was in the account, fixing mistakes & updating some emails combined with lanuching additional flows, we increased YoY performance significantly, showing consistent gains of 40%+.
Our Work
Before
After
Holly Cooper
Seattle Elderberry
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"They provided me with an in-depth analysis of our current e-mail marketing, pointed out areas of growth, and we’re working together to make our e-mail marketing system SHINE!”