As a small team, Gianna was struggling to keep up with all of the coordination of marketing plans. Gianna was looking for someone to come in and take ownership of growing the email and sms programs. In the months leading up to working together, getting campaigns out and coordinated in a timely manner was becoming a bigger headache each month. Campaigns were not generating very much revenue and outdated flows were chugging along with a gold mine for opportunities. She knew new flows needed to be launched, old flows redone, and someone to take responsibility of the channel.
116% increase in year over year revenue
How we doubled Spa Sciences email revenue year over year
Book a Call
49%
Increase in attributable revenue generated
22%
Increase in campaign revenue
67%
Increase in flow revenue
About the brand
Spa Sciences was started with one mission in mind - to create simple and effective award winning beauty tools backed by science for every routine.
The Challenge
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Our Work
Campaigns
This was a huge area for us to dive in right off the bat. Spa Sciences had a large list of subscribers waiting to be nurtured and educated about products. They simply had simply been waiting to be nudged.
The first month we saw an increase in campaign revenue by over 5X year over year and 4X month over month. From there, campaigns continued to drive an increasing amount in revenue - over 96% increase year over year for the next 6 months.
Flows
Previous to us taking over, flows had been driving revenue and education - albeit outdated policies, information, and products. To us it was a huge opportunity.
We rehauled the existing flows and launched over 4 new flows in the first month alone to continue building out the customer journey and making sure subscribers were getting the right information at the right time. We saw an increase of 465% in the first quarter working together, and 222% in the second quarter working together.
The results
Spa Sciences was a huge success - for both flows and campaigns. When we first started working together the program was lagging behind other channels (not ideal when you’re investing heavily in paid traffic). Throughout the relationship we continued to increase attributed revenue - both actual dollar amount and the percentage of overall Shopify revenue.
Our Work
Before
After
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