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From struggling to produce consistent emails to averaging 55% of revenue for 2023.

We took Stantt, a mens clothing brand, from struggling to consistently utilize email to having it be their single highest channel for revenue.
55.7%
Revenue generated from email for all of 2023.
#1
Channel for revenue growth.
200%
Increase in open rates, 72% increase in click rates, and 62% increase in placed order rates.

About the brand

Stantt is a mens clothing brand that uses a unique system to create custom fitted clothing - mainly pants & shirts. They focus mainly on the business casual market & have their own showroom in NYC.
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The Challenge

James came to us after his recent acquisition of Balls. Not being from the marketing world but understanding the importance of email & sms, he was looking for a partner who could do the heavy lifting when it came to things like strategy, writing, designing, reporting; in general, the fulfillment. His goal was to hand it off to a partner that needed very little from him & didn't take a lot of headspace to train or manage but would be proactive in growing the channel - a vital source of not just revenue but contribution margin.

Our Work

"As a small business, we did not have the necessary time to devote to our marketing efforts. There were clear opportunity areas such as finding designers with a more creative vision, and new marketing concepts. BS&Co. Illustrated a strong understanding of our brand and growth potential, as well as strategy to get there, which began our partnership."

— Evmorfia Hamakiotes, Digital Merchandising & Planning Lead, Stantt

Campaigns

When we started working with Stantt, they were sporadically sending campaigns. They were generating revenue but they lacked the team to execute on them consistently & were letting them fall behind.

Within 2 months of working together, campaign revenue had increased dramatically (a 73% YoY increase) and deliveries had doubled MoM; meaning we were successfully sending more emails to more subscribers & driving more revenue. With our help, we were able to produce consistent content for Stantt, alleviating their biggest bottleneck. This was reflected in our metrics with a: 83% increase in open rates, 72% increase in click rates, and 62% increase in placed order rates for campaigns.

Flows

As with most brands, flows had lagged behind for Stantt. Most hadn't been updated in years & they were missing crucial automations for both revenue & customer engagement. Over our time with them, we've redone existing flows & launched 7 new flows.

These efforts have led to a marked increase in deliveries (communication with customers) and total revenue driven.

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Results

Stantt went from struggling to produce consistent emails to averaging 55% of revenue from email for all of 2023. Email became their #1 channel for revenue growth with a 200% increase in open rates, 72% increase in click rates, and 62% increase in placed order rates.

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