"As a small business, we did not have the necessary time to devote to our marketing efforts. There were clear opportunity areas such as finding designers with a more creative vision, and new marketing concepts. BS&Co. Illustrated a strong understanding of our brand and growth potential, as well as strategy to get there, which began our partnership."
— Evmorfia Hamakiotes, Digital Merchandising & Planning Lead, Stantt
When we started working with Stantt, they were sporadically sending campaigns. They were generating revenue but they lacked the team to execute on them consistently & were letting them fall behind.
Within 2 months of working together, campaign revenue had increased dramatically (a 73% YoY increase) and deliveries had doubled MoM; meaning we were successfully sending more emails to more subscribers & driving more revenue. With our help, we were able to produce consistent content for Stantt, alleviating their biggest bottleneck. This was reflected in our metrics with a: 83% increase in open rates, 72% increase in click rates, and 62% increase in placed order rates for campaigns.
As with most brands, flows had lagged behind for Stantt. Most hadn't been updated in years & they were missing crucial automations for both revenue & customer engagement. Over our time with them, we've redone existing flows & launched 7 new flows.
These efforts have led to a marked increase in deliveries (communication with customers) and total revenue driven.
Stantt went from struggling to produce consistent emails to averaging 55% of revenue from email for all of 2023. Email became their #1 channel for revenue growth with a 200% increase in open rates, 72% increase in click rates, and 62% increase in placed order rates.