Three Spirit was looking for a partner to function as an extension of the team - to own campaigns, flows, forms, and more across 3 unique regions.
We started from the ground up by revamping their email designs and leveraging their imagery with direct messaging and clear call to actions.
We also began to leverage specific audiences to send to based on actions they had taken in the past, i.e. highlighting reviews of products subscribers had viewed or added to cart but not purchased in 30 days. This allowed us to increase campaigns sent and revenue per recipient.
Although flows are on a delayed attribution as it takes more time for subscribers to go through the automation journey, flow revenue increased by 1.7X in the first 30 days of launch, and 2X in the coming 30 days to account for 16% of online store revenue.