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Doubling The Revenue Per Recipient in 4 weeks

Learn how we doubled revenue per recipient for Three Spirits in just 4 weeks.
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£0.23 to £0.46 - 2X
Increase In Revenue Per Recipient
253%
Increase in Owned Revenue
15%
Increase in Returning Revenue

About the brand

Three Spirit is The World's First Plant-Powered Social Elixir. Designed for conscious connection. Flavored by plants, powered by celebration. The brand's mission: To shift drinking culture from booze to plants.
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The Challenge

When Three Spirit approached us, their email marketing was underperforming. They had basic flows set up but weren't maximizing their potential. Campaign sends were inconsistent, and the overall strategy lacked cohesion. The brand needed a partner who could elevate their retention marketing to match their innovative product offering.

Our Work

Strategy Overhaul

We immediately identified opportunities to optimize their existing flows and implement new ones. Our focus was on creating a more personalized customer journey that aligned with Three Spirit's unique brand positioning.

Flow Optimization

We rebuilt their welcome series, abandoned cart, and browse abandonment flows from the ground up. Each flow was designed to educate customers about the unique benefits of plant-powered elixirs while driving conversions.

Three Spirit Email Examples

Campaign Excellence

We developed a strategic campaign calendar that balanced product education, lifestyle content, and promotional offers. This consistent approach kept subscribers engaged and drove repeat purchases.

Results

Within just 4 weeks, we doubled their revenue per recipient from £0.23 to £0.46. Overall owned revenue increased by 253%, while returning customer revenue grew by 15%. These results demonstrated the power of a well-executed retention strategy for a premium brand.

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