Valentia was seeking an email marketing partner to fully leverage the subscriber list they had largely built from Free plus Shipping offers to turn a profit on their list. In addition to the F+S list opportunity, Valentia was looking to build a profitable community centric following.
From 10% of Shopify revenue to 43%
How we took Valentia’s Klaviyo account from 10% to 43% of Shopify revenue in 60 days
Book a Call
250%
Increase in Flow revenue
43%
Email/SMS of Shopify revenue
250+
Responses to surveys generated for upcoming product launches
About the brand
Valentia is a truly honest, natural, and 100% pure skincare line that revitalizes your skin without compromising your health.
The Challenge
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Building engagement with their list was priority number one for our work with Valentia. As a brand, the strategy was to only discount on select holidays and occasions to protect image and perceived value. Building this into the campaign and flow schedule was our goal - bring the value first and sell mainly through content, with flows operating to catch the site, cart and checkout abandonment processes.
Before we started working with Valentia, subscribers were valued at roughly $0.23 per month. Within 60 days of working together, we had increased the value to $1.01 per month - a little over a 400% increase.
Our Work
Campaigns
Campaigns were leveraged to build closer, more relevant relationships with subscribers through lifestyle, educational and product ingredient content. As a natural women's care brand, it was crucial to develop authority in the natural and organic space.
Leveraging campaigns to build a relationship with seemingly unprofitable subscribers paid off big dividends within the first 60 days and we were able to cultivate profitable relationships.
Within one month, campaign revenue increased from 7% of online store revenue to 32%, an increase of over 400%. In the second month, campaign revenue increased to 36% of total store revenue.
Flows
The biggest initial opportunity within flows was to update and implement a value first approach, and expand into sales and discounts later on down the line in the flows. This allowed Valentia to generate sales through content first, and still capitalize on price motivated buyers after the content had been delivered.
After rehauling and implementing the updated flows centered on education and relationship building, the biggest remaining gap was a problem of site high-intent site traffic. By sending an increased amount of warm traffic from the email list, we were able to increase revenue generated from flows by 2.5X, or 250%.
The Results
Within one month, campaign revenue increased from 7% of online store revenue to 32%, an increase of over 400%. In the second month, campaign revenue increased to 36% of total store revenue.
In addition, increasing site traffic through campaigns helped us increase revenue from flows by 250+%. Filling the buckets of abandonment (site, cart, and checkout) as well as our post purchase flows led to an increase in revenue.
Our Work
Before
After
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