Tim came to us looking for someone who could help him take over email without having to be involved. Being predominantly Amazon, his time was mainly focused there but he had begun diversifying into his own Shopify storefront. Rather than trying to figure it all out & learn it himself, he was looking for a trusted partner who could take the burden completely off him. That’s why he was so happy when he found us, he knew he could trust us to set up email & SMS and continue to execute on an ongoing basis.
Diversifying From Amazon & Laying the Foundation To Scale
Learn how we built an account from the ground up & protected a brand against rising Amazon costs.
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6
Flows launched
0 to 20%
Of revenue in the first 60 day
About the brand
Wolf Tactical designs high performance tactical gear. From EDC Belts and Range Belts to Weighted Vests and Tactical Backpacks, their gear is designed to support you to be better every day.
The Challenge
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“They have been a great extension to my team, allowing me to be hands-off on this part of the business, so I can focus my time elsewhere. If you want a team that’s responsible, responsive, and delivers high quality content, you can’t go wrong with BS&CO!”
Our Work
Campaigns
Our goal with campaigns was to test different formats, content types, and angles to determine what customers were looking for. Since there was no previous data, we were starting from a relative blank canvas. Within 2 months, we had hit a strong stride, seeing an 81% MoM gain from our first month. Customers were responding showing high CTR’s even as we scaled up the deliveries & conversions holding steady.
Flows
Again, starting from a blank slate, our first priority was simply filling out the account with the most crucial flows for revenue generation & customer communication. Whenever we start with a new brand, we focus on the core elements & create the “nice to haves” later on.Again, by the second month, results were showing. A 50% increase in MoM results showed that our strategy was paying off.
The Results
Wolf Tactical experienced substantial growth in their email marketing channel. Starting from scratch, we launched six crucial email flows, which rapidly began contributing to revenue. Within the first 60 days, email grew from 0% to 20% of total revenue. Our strategic approach to campaigns resulted in an 81% month-over-month gain from the first month, with high click-through rates and steady conversions as we scaled up. This solid foundation allowed Wolf Tactical to diversify from Amazon and lay the groundwork for future growth.
Our Work
Before
After
Tim Wu
Founder, Wolf Tactical
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“I wanted to give a big shout out to BSCO for all the great work they’ve done so far. Email marketing is not something I’ve done before and I didn’t know where to start. I have a very niche brand and felt it would be hard to find someone who could capture my brand’s voice and style naturally. BS&CO has created content that is above and beyond what I expected and perfectly fits my brand.”