BS&Co - Email Marketing Agency | Drive Revenue with Strategic Campaigns

The Challenge

Wolf Tactical came to us with virtually no email marketing presence. They were heavily dependent on Amazon for sales, which left them vulnerable to platform changes and rising fees. They needed to build a direct-to-consumer channel that would give them more control over their customer relationships and protect their margins.

Our Work

Building From Zero

We started by implementing a complete email marketing infrastructure. This included setting up Klaviyo, designing templates that matched their rugged brand aesthetic, and creating a comprehensive flow architecture.

Flow Implementation

We launched 6 essential flows including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and VIP customer flows. Each was carefully crafted to speak to their tactical and outdoor audience.

Campaign Strategy

We tripled their campaign frequency with strategic sends focusing on product education, new launches, and tactical tips. This consistent communication helped build brand loyalty beyond the Amazon marketplace.

Results

Within 60 days, email went from generating $0 to accounting for 20% of total revenue. This new channel provided Wolf Tactical with a direct line to their customers and significantly reduced their dependence on Amazon, protecting them from platform fee increases and policy changes.

Diversifying From Amazon & Laying the Foundation To Scale

About the brand

The Challenge

Our Work

Building From Zero

Flow Implementation

Campaign Strategy

Results

Want your emails
to look like these?

Diversifying From Amazon & Laying the Foundation To Scale

About the brand

The Challenge

Our Work

Building From Zero

Flow Implementation

Campaign Strategy

Results

Want your emails to look like these?

Want your emails
to look like these?