To start, we noticed immediately from our initial audit that the Welcome Series for this brand was severely underperforming in comparison to our benchmarks for our clients - especially for having over 150k monthly site visitors. The vast majority of this traffic was coming through organic and social channels which meant the traffic was warm / had some initial intent. They weren’t just curious folks poking around from a FB ad. The current offer was convoluted and not clear - which was the first part we changed. To get something simple up and testing, we added a split test to the existing popup with text that quite literally reads:
$11.38 per recipient welcome flow
How we took a welcome flow from $0.12 to $11.38 per recipient
Book a Call
$11.38
Per recipient for welcome flow
$1
Generated per site visitor
$102,569
Per month generated in incremental revenue
About the brand
ZenBody was seeking a marketing partner that could leverage their existing list and site traffic to improve owned marketing revenue - the most profitable revenue generated for e-commerce stores. When BSCO took over the Klaviyo account, email and SMS contributed around 4% of overall Shopify revenue - the rest coming through paid or organic social traffic.
The Challenge
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“How about 10% off?!Sign up and take 10% off your first order”
+ An email input box
+ Button that reads: Get my 10% off
Pop up for desktop traffic, slide up for mobile, brand colors, no images. That’s it.
The conversion rate is still over 7.1%. We haven’t beat it since.
At this point, it was clear simplicity was what resonated most with our audience.
Our Work
Flows
Here’s how our flow breaks down:
Offer delivery - this is where we deliver the promised offer and briefly touch on store policies such as shipping, returns, customer service, etc.
Brand story - this is where we dive into a bit of storytelling through the lens of product development, why the business is here, who we serve, and what we do for them. Bump for offer, and graphics for policies
What people are saying - this email highlights reviews, press, customer photos, driving home the UGC aspect of the brand and resonating on a deeper level with new customers still on the fence.
Offer closing - time to wrap up the offer and create a sense of urgency, similar to the first email, we remind customers of the offer they have yet to redeem, highlight policies and encourage them to write in if they have any questions or concerns.
Our Work
Before
After
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