Our Work
To get something simple up and testing, we added a split test to the existing popup with text that quite literally reads: "How about 10% off?! Sign up and take 10% off your first order"
- An email input box
- Button that reads: Get my 10% off
- Pop up for desktop traffic, slide up for mobile, brand colors, no images. That's it.
- Within 24 hours, we received 1,000 signups
- At this point, it was clear simplicity was what resonated most with our audience.
Flows
Here's how our flow breaks down:
Offer delivery - this is where we deliver the promised offer and briefly touch on store policies such as shipping, returns, customer service, etc.
Brand story - this is where we dive into a bit of storytelling through the lens of product development, why the business is here, who we serve, and what we do for them. Bump for offer, and graphics for policies.
What people are saying - this email highlights reviews, press, customer photos, driving home the UGC aspect of the brand and resonating on a deeper level with new customers still on the fence.
Offer closing - time to wrap up the offer and create a sense of urgency, similar to the first email, we remind customers of the offer they have yet to redeem, highlight policies and encourage them to write in if they have any questions or concerns.
