Calculate your store's conversion rate, compare it to industry benchmarks, and see exactly how much revenue a small improvement is worth. Includes funnel analysis and channel breakdown.
Total website visits per month (from Google Analytics)
Total completed purchases per month
Average revenue per order
| Benchmark | Rate | Your Store |
|---|---|---|
| Ecommerce average | 2.5–3.0% | 2.50% |
| Top performers | 5.0%+ | 2.50% |
| Food & beverage | 3.2% | 2.50% |
| Health & wellness | 2.8% | 2.50% |
| Fashion & apparel | 1.8% | 2.50% |
| Home & garden | 2.3% | 2.50% |
| If CR improves to... | +Orders/mo | +Revenue/mo | +Revenue/yr |
|---|---|---|---|
| 2.75% (+0.25%) | +25 | +$1,625 | +$19,500 |
| 3.00% (+0.5%) | +50 | +$3,250 | +$39,000 |
| 3.50% (+1.0%) | +100 | +$6,500 | +$78,000 |
| 2.75% (industry avg) | +25 | +$1,625 | +$19,500 |
What this means: Your conversion rate of 2.50% is in line with the ecommerce average. A 0.5% improvement would add +$3,250/month (50 more orders). That's $39,000/year in additional revenue.
The average ecommerce conversion rate sits around 2.5–3.0%, but averages are misleading. Your “good” depends on your vertical, traffic quality, price point, and device mix. A 2% rate for a luxury furniture brand is strong; for a $15 impulse-buy brand, it’s underperforming.
Food & beverage stores average 3.0–3.5%, health & wellness 2.5–3.0%, fashion & apparel 1.5–2.2%, and home & garden 2.0–2.5%. Compare against your vertical first, then against your own historical performance.
Desktop conversion rates are typically 1.5–2x higher than mobile, even though mobile traffic often accounts for 60–70% of sessions. Always segment by device before drawing conclusions — a “low” blended rate might actually be a healthy desktop rate dragged down by mobile browsing behavior.
Stores converting at 5% or higher aren’t doing one thing right — they’re the compound result of hundreds of small improvements: better product pages, faster checkout, smarter email flows, optimized ad targeting, and systematic testing.
A blended 2.1% conversion rate might actually be 4% from email and 1.2% from paid ads. The blended number tells you nothing about where to invest or what to fix.
An email subscriber who opted in and knows your brand converts completely differently than a first-time visitor from a Facebook ad. Averaging them together hides the real story.
A "fine" blended rate can mask a channel that’s bleeding money or an email program that’s dramatically outperforming. You can’t optimize what you can’t see.
Use the channel breakdown above to segment your conversion rate by source. That's how you find where the real opportunities are. Need help building a channel strategy that converts? See how we help ecommerce brands grow with email.
High-quality photography, clear benefit-driven copy, social proof (reviews, UGC), and urgency elements (low stock, limited time) all move the needle. Your product page is the most critical conversion point — most stores underinvest here.
Offer guest checkout, support express payment methods (Apple Pay, Shop Pay), minimize form fields, and show shipping costs early. Every extra step in checkout is a point where customers drop off.
Nearly 70% of online shopping carts are abandoned. A well-built abandoned cart email flow recovers 5\u201315% of that lost revenue automatically. It's often the single highest-ROI improvement you can make. See how our email flows recover revenue for real brands.
Break down your conversion rate by channel, device type, and landing page. A "low" overall rate might hide a high-converting channel that deserves more budget and a low-converting one that needs fixing or cutting.
Don't guess \u2014 test. Run A/B tests on subject lines, offers, page layouts, and CTAs. Small, proven improvements compound over time into significant conversion rate gains. Use our A/B test calculator to make sure your results are statistically significant before rolling out changes.
Test your way to a better conversion rate with statistical significance testing
Calculate customer lifetime value — more conversions compound over the full customer lifecycle
More conversions mean more margin dollars — know your unit economics
Let our team help you implement data-driven strategies that drive real results.