Calculate your return on ad spend instantly. See if your Meta, Google, and TikTok ads are actually profitable — with profit-adjusted ROAS to reveal your real return after product costs.
Total ad spend for the period (Meta, Google, TikTok, etc.)
Total revenue attributed to those ads
Orders generated from ads
Average Order Value: $80.00
COGS as % of revenue — unlocks profit-adjusted ROAS
What this means: Your ROAS of 4.0x means you earn $4.00 for every $1 spent on ads. Each customer costs $20.00 to acquire with an average order value of $80.00. Make sure your attribution model is accurate at this level — multi-touch attribution often inflates ROAS.
These benchmarks assume ~40% product costs. If your margins are thinner, you need a higher ROAS to be profitable. Toggle on "Product Cost" above to see your profit-adjusted ROAS.
Add up everything you spent on paid advertising across all channels — Meta, Google, TikTok, Pinterest. Include both the ad platform spend and any agency or management fees.
Track the revenue attributed to those ads. Use your ad platform’s conversion tracking or Shopify’s UTM attribution. Be aware that different attribution windows (1-day, 7-day, 28-day) will give different numbers.
Revenue ÷ Ad Spend = ROAS. A result of 4.0x means you generated $4 in revenue for every $1 spent. Simple, but this number alone doesn’t tell the full story.
This is the step most calculators skip. A 4x ROAS on a product with 40% COGS means your profit-adjusted ROAS is only 2.4x. Toggle on Product Cost above to see your real return.
Revenue ≠ profit. A 3x ROAS on a 50% margin product means you’re barely breaking even after COGS, shipping, and fees. Always check profit-adjusted ROAS before celebrating a “profitable” campaign.
If your target ROAS is 4x, you know every $1,000 in spend should generate $4,000 in revenue. Use this to forecast budgets, plan scaling, and set expectations with stakeholders.
Meta vs Google vs TikTok — which channel gives you the best return? Calculate ROAS per channel to allocate spend to the winner and cut the underperformers.
If your ROAS is declining as you scale, that's diminishing returns on acquisition. Email and retention marketing often delivers 30-40x ROI with zero ad spend. Know your margins before scaling further.
Run this calculator after pulling your monthly ad reports. Compare ROAS across channels to identify which platforms deserve more budget and which need optimization.
Before Black Friday/Cyber Monday, model different spend scenarios. If your target ROAS is 3x and you plan to spend $50K, you need $150K in attributed revenue to justify the investment.
Testing TikTok Ads or Pinterest? Run early results through the calculator to compare against your established channels. Give new channels 2-3 weeks of data before judging.
Show leadership the math: current ROAS, cost per acquisition, and profit-adjusted returns. Data beats opinions when requesting bigger ad budgets.
Calculate your ROAS, then compare your CPA to customer lifetime value. If your LTV is 5x your CPA, you might be underinvesting in acquisition. If it's 1.5x, you need better retention.
Let our team help you implement data-driven strategies that drive real results.