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Seven-Figure Email Channel on Autopilot

How Dri Duck offloaded their entire email program and kept it performing at 35%+ of revenue as the brand scaled.
35%+
Of total revenue from email
23
Flows live & optimized
15+
Campaigns sent per month

About the brand

Dri Duck is a workwear and outdoor apparel brand built for tradespeople, outdoor workers, and anyone who needs gear that holds up. Known for durable jackets at an accessible price point, they've built a loyal following around products that last.
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The Challenge

Dri Duck's email program had potential — campaigns were performing well and a handful of flows were generating revenue. But under the surface, there were gaps everywhere. The welcome series dropped off after the first email. Core automations like browse abandon, cart abandon, and winback didn't exist. Every email was built entirely from images, meaning nothing rendered properly on mobile. Segmentation was narrow, and the team was managing it all themselves alongside everything else on their plate. The channel was producing results, but it was leaving money on the table and eating up the team's time.

Our Work

Flows

We overhauled every existing flow in the account and launched a full suite of new automations — browse abandon, cart abandon, post-purchase, winback, cross-sell, site abandon, and more. Today, 23 flows run continuously, covering every stage of the customer journey.

Campaigns

We took over all campaign production — strategy, copy, design, building, and sending. The team went from managing everything themselves to spending little to no time on email. We send 15+ campaigns per month with consistent branding and mobile-optimized design.

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Results

Email consistently drives 35%+ of total revenue — seven figures annually. 23 flows run continuously across the full customer lifecycle. 15+ campaigns go out every month, fully managed. The brand has grown significantly with email keeping pace the entire time, and Dri Duck's team spends virtually zero hours on email.

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