Our Work
The Overhaul
This wasn't a tweak — it was a full rebuild. We overhauled every layer of Sprinkle Pop's email program: design, flows, campaigns, segmentation, list health, and SMS.
Campaigns
We redesigned campaign templates from scratch — cleaning up cluttered layouts, removing duplicate logos, and making CTAs clear and direct. We rebuilt the segmentation strategy around customer vs. prospect splits with recency-based layers, replacing the single "major releases" list. Send frequency ramped from barely touching the list to a consistent cadence, going from 1.3 emails per profile per month to nearly 10. The result: campaign revenue hit $50K+ over 90 days with a 59% open rate. Learn more about how we approach email marketing for food & beverage brands.
Flows
We redesigned existing flows and built the ones that were missing. A proper welcome series launched and immediately became one of the top revenue drivers — generating over $4,200 in its first two months. We added a true abandoned cart flow (the account only had abandoned checkout before), a first purchase bounceback to convert one-time buyers into repeat customers, and a sunset flow to keep the list clean. We also built an email-to-SMS crossover flow to grow the SMS channel. Explore how we design flows with our Flow Builder.
List Health & SMS
We cleaned dead weight off the list — removing unengaged profiles that were dragging down deliverability and inflating billing costs. This alone helped open rates recover from the danger zone. We also brought SMS into Klaviyo, consolidating management and attribution under one roof. This made it possible to coordinate cross-channel flows and get a clear picture of what's actually driving revenue. Check out our guide on list hygiene best practices.
