Blog | BS&Co - Email Marketing Insights & Strategies

Email MarketingKlaviyo

Rebuilding Deliverability on a New Sending Domain

An eight-week case study from a real Klaviyo account: after a domain migration, we cut standard sends from 68K to 36K recipients, opens went from 27% to 38%, and revenue per recipient held flat. The layered core audience (engaged OR recent buyer OR recent browser), the provider-scoped exclusion that lifted Gmail opens 7 points at zero revenue cost, and the from-address mistake that bounced 24% of one send's Gmail volume.

8 min read•August 18, 2026

KlaviyoEmail Marketing

Klaviyo Suppress vs Unsubscribe via the API

Suppression blocks mail until any tool with an API key removes it. Unsubscribing revokes consent, works on never-subscribed profiles, and no suppression call can reverse it. We tested the whole path on a live account: the endpoint, the activity-log quirk, and the one honest caveat about what can still bring a profile back.

6 min read•August 18, 2026

ShopifyEcommerce

A Rebuy Alternative: Native Shopify Checkout Blocks

For a subscription-heavy brand on Shopify Plus, we replaced Rebuy with cross-sell blocks we built into the native checkout and the theme cart drawer: curated offers, family exclusion, size preselection, one-tap adds. Every add stamps hidden line properties (surface, anchor, slot, size behavior), so the order carries its own attribution. First three days: 3.04% take rate, and 4 of 9 cross-sold orders switched to a subscription before paying, the number no app dashboard could ever show this store.

8 min read•August 18, 2026

ShopifyEcommerce

One-Tap Subscription Switching on Shopify Checkout

Every one-time item in this Plus checkout carries a live "Switch to Subscription & Save $X" card that swaps the variant in place, on the native checkout page. The store has no selling plans and no subscription app, which is why we couldn't get this out of Rebuy even paired with one: billing lives in an external backend and "subscription" is just a variant. One checkout UI extension, one updateCartLine call, real savings from live prices, and attribution stamps that survive the swap. 4 of the first 9 cross-sold orders used it.

7 min read•August 18, 2026

AutomationEmail Marketing

Meet Jarvis: The AI Account Manager Behind Our Email Agency

Jarvis is the internal AI account manager we run our agency on: a living dossier per client, connected to Asana, Slack, email, call transcripts, and every Klaviyo account. Three real examples from one client: it built the layered campaign audience that cut sends 47% while opens went from 27% to 38%, it caught mislabeled sends and a lapsed test decision, and it produced the scored strategy report, every number pulled live from the API.

8 min read•August 18, 2026

KlaviyoEmail Marketing

How We Fix Gmail Open Rates (Claude Code + Klaviyo)

Sender reputation is scored per inbox provider, so when Gmail and Yahoo open rates lag on an otherwise healthy account, shrinking your whole send punishes providers that were never the problem. The fix is an exclusion segment scoped to the problem providers: unengaged Gmail and Yahoo profiles sit out every other send while everyone else gets mail as usual. We built it with Claude Code in minutes, straight into the account via the API. Updated with three weeks of results: Gmail opens up 7 points, Microsoft bounces cut 4x, revenue per send higher on treated campaigns.

7 min read•August 17, 2026

KlaviyoAutomation

A Free Klaviyo CLI for Humans and AI Agents

klaviyo-cli is a free, open-source command line interface for Klaviyo: 32 commands covering campaigns, segments, flows, profiles, events, and metrics. We run it across 12 client accounts almost daily; audience builds that took 10-15 minutes now take about 20 seconds. And deletes are blocked at the transport layer, so an AI agent with a live API key cannot destroy subscriber data.

6 min read•August 14, 2026

KlaviyoEmail Marketing

Auto-Reactivate Suppressed Klaviyo Profiles

Sunset flows have a blind spot: the people you suppressed who come back and start browsing again. Klaviyo will never email them unless someone reverses the suppression, and nobody is watching for that. This flow watches for it. One segment, one webhook, and aggressive list cleaning becomes safe.

6 min read•August 3, 2026

ShopifyAutomation

Shopify Landing Pages From Figma With Claude Code

Design the page in Figma, hand the mock-up to Claude Code inside the Shopify theme repo, and it builds the page as native Liquid blocks: reusing what the theme already has, pulling its own assets via the Figma API, and fixing visual bugs from screenshots. Hands-on time is a few minutes.

5 min read•August 3, 2026

Email MarketingKlaviyo

Email Marketing Benchmarks: July 2026

July 2026 benchmarks from 12 e-commerce brands and 5.6M emails. Campaign revenue held flat on 20% fewer sends (RPR +25.3%) while flow revenue fell 27.4%, compressing the flow multiplier from 25.9x to 12.4x. This month's read: smaller, sharper campaign sends against a flow-side seasonal trough.

13 min read•August 3, 2026

Email MarketingKlaviyo

Orita Review: 6 Weeks of Data From an 8-Figure Brand

We ran Orita on an eight-figure brand for six weeks. Click rate jumped 31% and Klaviyo made the strategy look nearly free. We still turned it off: opens fell, and Google Analytics and Shopify said real revenue was leaving. Updated August 2026: the client kept Orita in a completely different role, and we're testing whether it earns a contract.

12 min read•July 30, 2026

Email MarketingAutomation

Writing eCommerce Emails With Claude Code

The difference between generic AI email copy and drafts that are nearly sendable is three layers of context: a brand voice profile built from your site, your full Shopify product catalog, and real copywriting instruction packaged into a skill. Plus one step most people skip: briefs generated from your Klaviyo campaign data.

8 min read•July 28, 2026

KlaviyoEmail Marketing

Bulk Suppress a Do-Not-Contact List in Klaviyo

A client sent a 1,600-contact do-not-solicit list that needed to be removed from Klaviyo. An AI agent with Klaviyo API access matched every email, found the 200 still emailable, suppressed them, and produced a per-contact audit. The interesting part isn't the speed, it's the verification.

7 min read•July 24, 2026

Email MarketingKlaviyo

Email Marketing Benchmarks — June 2026

June 2026 benchmarks from 13 e-commerce brands and 8.1M emails. Campaigns cooled off the seasonal peak (email revenue down ~20% to $1.00M) but flows held their ground, lifting the flow multiplier to 22.1x. This month's read: what a portfolio looks like when the promo blasts quiet down.

13 min read•June 30, 2026

Email MarketingKlaviyo

Email Marketing Benchmarks — May 2026

May 2026 benchmarks from 12 e-commerce brands and 9.5M emails. Campaigns retook the revenue lead from flows on a grilling-season surge, total email revenue jumped 36% to $1.23M, and the flow multiplier compressed to 20.1x.

13 min read•May 31, 2026

Email MarketingKlaviyo

Klaviyo Flow Benchmarks: Real Conversion Rates

Per-flow conversion, open, click, and revenue-per-recipient benchmarks across 14 ecommerce brands over the trailing 365 days. Welcome (4.37%), abandoned checkout (2.30%), abandoned cart (1.82%), browse (0.61%), and the rest — with the per-brand spread that pooled averages hide.

13 min read•May 28, 2026

Email MarketingKlaviyo

Klaviyo Popup Best Practices: Ask a Question

Most ecommerce popups collect only an email. Adding one intent question — three to five radio buttons — populates a Klaviyo profile property that powers welcome flow splits, targeted campaigns, abandoned cart personalization, and aggregate customer insight.

10 min read•May 28, 2026

AnalyticsRetention

Ecommerce AOV Benchmarks: The Complete Breakdown

Two jewelry brands in our portfolio average $2,582 and $46 per order — which is why AOV-by-industry benchmarks are useless. AOV cut by subscriber status, repeat behavior, and email attribution across 209K orders from 15 DTC brands, plus why the average AOV number lies.

13 min read•May 22, 2026

KlaviyoEmail Marketing

Klaviyo Smart Sending: Turn It Off in Flows

We turn Klaviyo Smart Sending off in every flow we build. The most common audit finding: Smart Sending left on for the abandoned checkout flow — silently suppressing the highest-converting email in the account to protect campaigns that convert at a fraction of the rate.

8 min read•May 19, 2026

KlaviyoEmail Marketing

Klaviyo Replenishment Flow: Time It With Your Data

Most replenishment flows fail because the timing is a guess. Here's how to pull real days-between-repeat-orders out of Klaviyo, the email cadence that fits a consumable buying cycle, the discount math that decides whether your reorder offer is worth running, and the full build (no Smart Sending).

12 min read•May 19, 2026

Email MarketingKlaviyo

The End of Generic Email

Generic email is dead — the mass-broadcast model is on borrowed time. Here's the bet we're making about where retention is heading, and the tool we built (SendPersonal) to act on it.

5 min read•May 15, 2026

Email MarketingKlaviyo

Email Marketing Benchmarks — April 2026

April 2026 benchmarks from 13 e-commerce brands. Total revenue held flat on a smaller portfolio while flows kept widening their lead. This month's Spotlight: the engagement-vs-attribution paradox at two brands with strong opens and zero campaign conversions.

14 min read•April 30, 2026

Email MarketingKlaviyo

Email Deliverability for Ecommerce: A Fix-It Guide

The real reasons ecommerce emails go to spam — and the exact process we use to rebuild deliverability from sub-20% open rates back to 40-60%. First-party data from managing 12+ Klaviyo accounts.

14 min read•April 10, 2026

Email MarketingKlaviyo

Email Marketing Benchmarks — March 2026

March 2026 benchmarks from 14 e-commerce brands and 7.97M emails. Flows outpaced campaigns for the second straight month. The flow multiplier ranged from 1.8x to 91.8x — this month's Spotlight digs into what drives the spread.

14 min read•March 31, 2026

KlaviyoEmail Marketing

Post-Purchase Emails in Klaviyo: Real Examples + Setup Guide

Real post-purchase email examples from ecommerce brands, plus the complete Klaviyo setup guide. First-time vs repeat buyer flows, cross-sell strategy, timing, and the details that drive second purchases.

14 min read•March 30, 2026

Email MarketingAnalytics

Email Engagement Benchmarks: 83M Emails, 16 Brands

Open rate: 54%. Click rate: 4.5%. CTOR: 8.2%. The brand sending 18 emails/month has better engagement than brands sending 2. Benchmarks from 83M emails across 16 DTC brands.

20 min read•March 24, 2026

RetentionAnalytics

Customer Revenue Concentration: 12 DTC Brands

At the typical DTC brand the top 20% of customers drive ~56% of revenue (median Gini 0.52) — the 80/20 rule overstates concentration for most brands. Per-brand benchmarks, range 0.32 to 0.78.

11 min read•March 19, 2026

Email MarketingAnalytics

Email Subscriber Value Benchmarks: 15 DTC Brands

The median email subscriber generates $4.40 in email-attributed revenue per year — a few high-AOV brands pull the portfolio aggregate to $12.78. Range: under $1 to nearly $150. Benchmarks from 834,474 subscribers across 15 DTC brands.

14 min read•March 16, 2026

KlaviyoEmail Marketing

Stop Guessing What Customers Want Next — Use Their Actual Purchase Paths

Most post-purchase flows are built on assumptions. Build yours based on what customers actually buy, in what order, at what frequency.

5 min read•March 11, 2026

KlaviyoEmail Marketing

5 Email Metrics Klaviyo Doesn't Calculate — And Why They Matter

Klaviyo is great, but there are metrics it doesn't give you out of the box—metrics that actually change how you run your email program. Here are five we built ourselves.

6 min read•March 9, 2026

KlaviyoEmail Marketing

Klaviyo Winback Flow: How to Re-Engage Lapsed Customers

Three real winback flows from ecommerce brands, plus the framework behind them. How to use actual repurchase data to set your timing, why you shouldn't lead with a discount, and the sunset handoff that keeps your list clean.

12 min read•March 5, 2026

Email MarketingKlaviyo

Email Marketing Benchmarks — February 2026

Flows outpaced campaigns in total revenue for the first time. February 2026 benchmarks: 7.55M emails, $619K revenue, 11 brands, 22x flow RPR gap. Plus: why click rate is the metric that lies to you most.

12 min read•March 4, 2026

KlaviyoEmail Marketing

Klaviyo Pricing 2026: Real Costs From 11+ Accounts

Klaviyo costs our clients $150-$3,500/month. Here's what drives the price, where the hidden costs are (dead profiles, SMS credits, auto-upgrades), and why it's still worth it at 30-50x ROI.

10 min read•March 2, 2026

Email MarketingRetention

Time to First Purchase Benchmarks: 159K E-Commerce Subscribers

66% of e-commerce subscribers already bought before the welcome flow sent. The real conversion window is 7 days. Benchmarks from 159K customers across multiple DTC brands.

14 min read•February 27, 2026

KlaviyoEmail Marketing

Browse Abandonment Flows in Klaviyo: The Flow Everyone Skips (And Shouldn't)

Browse abandonment is consistently a top-5 revenue flow — lower conversion per email, but massive volume. Real browse abandonment emails from four ecommerce brands, plus how to build the flow and avoid the OR vs. AND filter mistake.

10 min read•February 26, 2026

Email MarketingAnalytics

Email Volume vs Revenue Benchmarks: 15 DTC Brands

Per-brand data on send volume vs campaign revenue: more sends bring more revenue for 11 of 15 brands, but per-send efficiency softens as you scale. Median $0.076 per send, range $0.02–$0.73.

12 min read•February 25, 2026

KlaviyoEmail Marketing

Stop Segmenting by Engagement. Segment by Purchase Behavior.

Engagement tells you who's opening emails. It doesn't tell you who's buying. Those are different things—and the difference is costing you money.

6 min read•February 24, 2026

AnalyticsEmail Marketing

E-Commerce Day-of-Week Purchase Benchmarks: 13 Brands

There is no universal best day to sell: across 13 DTC brands the busiest and highest-AOV days are brand-specific. The one loose pattern is a modest weekend AOV dip — and even that ranges from 2% to 66% by brand.

9 min read•February 23, 2026

RetentionAnalytics

LTV by Purchase Count: DTC Benchmarks (13 Brands)

At the median DTC brand, 77% of customers buy once but repeat buyers drive ~49% of revenue. The 5+ buyer is worth ~9.8x a one-timer — and the conversion funnel accelerates after the second purchase.

11 min read•February 20, 2026

KlaviyoEmail Marketing

Abandoned Cart Emails in Klaviyo: Real Examples + Setup Guide

Real abandoned cart email examples from ecommerce brands across verticals, plus the complete Klaviyo setup guide. Cart vs. checkout triggers, purchaser splits, timing, and the mistakes we fix in every audit.

15 min read•February 19, 2026

RetentionAnalytics

DTC Retention Curve Benchmarks: 78K First-Time Buyers

8.8% of first-time buyers repurchase within 30 days — that's 67% of all 90-day retention. Cohort benchmarks from 78K DTC customers.

15 min read•February 18, 2026

KlaviyoEmail Marketing

The Quarterly Email Audit Most Brands Skip

Most brands set up their email flows once and never look at them again. This is why we run quarterly audits on every client account.

8 min read•February 17, 2026

RetentionEmail Marketing

BFCM Customer Retention Benchmarks: 90-Day Cohort Data from 8,000 First-Time Buyers

BFCM retention benchmarks from 8,076 first-time buyers across multiple DTC brands. 11.5% repurchased within 90 days — 39% lower than average. 70% of those repurchases happened within 30 days.

12 min read•February 16, 2026

RetentionEmail Marketing

Repeat Purchase Rate Benchmarks: 18.8% Across 156K Customers

Average repeat purchase rate is 18.8% across 156K DTC customers. Range: 12-58% by vertical. Here's the data by vertical, tier, and what separates high-retention brands from everyone else.

18 min read•February 14, 2026

KlaviyoEmail Marketing

The Complete Guide to Klaviyo Flows [2026]

Every flow type worth building, when to use each one, and the order to build them in. From welcome to winback — the full flow architecture.

18 min read•February 13, 2026

Email MarketingKlaviyo

E-Commerce Email Attribution Benchmarks: How Much Revenue Should Email Drive?

Email drives 33% of revenue across $35M in e-commerce sales. See email attribution benchmarks by vertical, campaign vs flow splits, and how to assess your email program.

16 min read•February 12, 2026

KlaviyoEmail Marketing

Hyper-Personalization at Scale: Beyond Dynamic Tags

Most brands think they're doing personalization. They're not. Real personalization means writing copy that actually responds to what a specific person has done.

7 min read•February 10, 2026

Email MarketingKlaviyo

E-Commerce Email Marketing Benchmarks — January 2026

Flows generated 2-75x more revenue per recipient than campaigns across every brand we manage. January 2026 benchmarks: 7.1M emails, $773K revenue, 11 brands, 7 verticals.

14 min read•February 10, 2026

Email MarketingKlaviyo

10 Best Welcome Flow Email Examples That Actually Convert

See the exact 5-email welcome flow framework that drives 5-20% conversion rates. Real examples, first-party data personalization, SMS integration, and the mistakes killing most welcome flows.

15 min read•February 6, 2026

KlaviyoEmail Marketing

Automated List Hygiene That Runs Without You

Most eCommerce brands know they should clean their lists but don't do it consistently. We built a system that handles it automatically—no manual exports, no decisions, no forgetting.

6 min read•February 2, 2026

Email MarketingEcommerce

Email Campaign Management for Ecommerce

How we evaluate email campaigns when we take over a new client account: frequency, content quality, audience strategy, and the metrics that actually move the business.

10 min read•December 20, 2023

SMS MarketingEcommerce

Attentive SMS Review 2026: Pricing, Pros & Cons (3/5)

After managing Attentive accounts for multiple ecommerce brands, we don't recommend it. Here's why we switched our clients to Klaviyo SMS — and what actually matters for SMS strategy.

10 min read•December 20, 2023

KlaviyoEmail Marketing

Klaviyo vs Omnisend 2026: Which Email Marketing Platform Wins for Ecommerce?

As a Klaviyo-focused agency, we break down Klaviyo vs Omnisend on automation, segmentation, deliverability, and pricing. See which platform drives more ecommerce revenue.

8 min read•December 20, 2023

RetentionKlaviyo

Customer Retention Strategies: How to Audit What's Broken and Fix It

The average repeat purchase rate is 30.7% — but the range runs from 12% to 58%. Here's the framework we use to assess retention health, diagnose what's broken, and prioritize fixes.

12 min read•December 20, 2023

KlaviyoEmail Marketing

Klaviyo Alternatives 2026: Omnisend, Mailchimp & MailerLite Compared

We evaluated Omnisend, Mailchimp & MailerLite against Klaviyo. Here's where each falls short on automation, segmentation, and ecommerce revenue.

15 min read•December 20, 2023

SMS MarketingEcommerce

Yotpo SMSBump Review 2026: Is It Worth It? (Rated 3/5)

Honest Yotpo review covering all 4 products — SMS, reviews, loyalty, referrals. 3/5 overall. Pricing breakdown, comparisons, and who should use what.

9 min read•December 20, 2023

ShopifyEcommerce

What's Actually Slowing Down Your Shopify Store

We took Bussin Snacks from a PageSpeed score of 36 to 72 — conversion rate jumped 33%. The fix was images, apps, theme bloat, and script loading. Here's the audit we run on every store.

8 min read•December 20, 2023

Email MarketingKlaviyo

Best Email Marketing Platform for Small Business

E-commerce? Use Klaviyo. Not e-commerce? ActiveCampaign or ConvertKit. An honest, opinionated guide from an agency that manages 50+ accounts.

5 min read•December 20, 2023

KlaviyoShopify

Klaviyo Add to Cart Tracking for Shopify: Setup & Fixes

Most stores only have checkout tracking. Added to Cart is a different event, different trigger, and different flow. Here's how to set it up, verify it's firing, and fix the common issues.

10 min read•December 20, 2023

Email MarketingKlaviyo

Email Marketing Calendar Template for Ecommerce

How we build email calendars for DTC brands: audience-first planning, send frequency by brand size, content mix ratios, and a month-by-month framework.

11 min read•December 20, 2023

SMS Marketing

Postscript SMS Review: Honest Take & Why We Recommend Klaviyo Instead

Postscript does what it claims, but if you're using Klaviyo for email, use Klaviyo SMS instead. Here's why—plus how to actually use SMS effectively.

8 min read•December 20, 2023

EcommerceRetention

PostPilot Review: Why We Recommend It

We've used PostPilot across multiple brands and seen 2-45x ROAS. Here's how it works with Klaviyo, which use cases actually deliver, and when direct mail makes sense for your brand.

9 min read•December 20, 2023

KlaviyoEmail Marketing

Klaviyo Review: 4.5/5 After Managing 50+ Accounts

Honest Klaviyo review from an agency managing 50+ accounts. What's great, what's frustrating, and what the review sites won't tell you.

10 min read•December 20, 2023

KlaviyoEmail Marketing

What Does Klaviyo Do? Honest Agency Review

We manage Klaviyo for ecommerce brands every day. Here's what it actually does, what the marketing hype leaves out, and whether it's worth it for your business.

14 min read•December 20, 2023

Email Marketing

Klaviyo vs Mailchimp: The Honest Agency Verdict

We work inside Klaviyo accounts every day. Here's the real comparison — reporting, segmentation, flows, pricing, and when to switch.

9 min read•December 20, 2023

Ecommerce

TikTok Ad Performance: How Site Speed Affects Your ROI [2026]

Slow landing pages kill TikTok ad ROI. Learn how load times impact engagement, algorithm ranking, and conversions—plus 8 strategies to optimize.

5 min read•December 20, 2023

EcommerceShopify

Your Landing Page Is Killing Your Ad Spend

You're sending paid traffic to a product page. That's why your ROAS is flat. Here's what a real landing page looks like and the Shopify speed issues dragging you down.

8 min read•December 20, 2023

ShopifyEmail Marketing

The 5 Flows Every Shopify Store Needs

The 5 email flows every Shopify store needs, in exact build order. Abandoned checkout, cart, welcome, post-purchase, browse — with minimum viable versions you can build in an afternoon.

9 min read•December 20, 2023

ShopifyEmail Marketing

Shopify Email Segmentation: Where to Start

The 3 email segments every Shopify store should build first, how to expand based on your business model, and when to move to Klaviyo.

8 min read•December 20, 2023

ShopifyKlaviyo

Shopify + Klaviyo: What's Actually Working

The Shopify + Klaviyo stack is the default for DTC ecommerce. Here's what actually matters—integration details most brands miss, revenue benchmarks (25-45%), and which integrations are worth your time at each stage.

11 min read•December 20, 2023

KlaviyoSMS Marketing

Klaviyo SMS Marketing: Is It Worth It? Honest Review (2026)

We manage Klaviyo SMS across multiple ecommerce brands. Here's our honest take — pricing, setup, when it makes sense, and how it compares to Attentive and Postscript.

10 min read•December 20, 2023

Email MarketingEcommerce

Email Marketing for Food & Beverage Brands

Food brands have a built-in retention advantage: the product disappears. Replenishment flows, bounce-back sequences, category cross-pollination, and subscription conversion — with results from 3 F&B clients.

9 min read•December 20, 2023

RetentionEmail Marketing

Retention Marketing Funds Your Acquisition

Your CPA ceiling is set by your retention program. A one-time buyer is worth $212. A five-time buyer is worth $1,554. The difference determines how much you can spend on ads.

8 min read•December 20, 2023

Email MarketingEcommerce

Facebook Ads for Email List Growth

How to make Facebook-acquired subscribers profitable through email. Trial offers, dedicated funnels, welcome flows for paid traffic, and the LTV math behind list building.

8 min read•December 20, 2023

Ecommerce

Google Ads Quality Score: Why Site Speed Sets Your CPC

Your landing page experience is dragging down your Quality Score and inflating every click. Here's how page speed, content relevance, and mobile performance affect what you pay — and how to fix it.

7 min read•December 20, 2023

RetentionEcommerce

Customer Support as a Retention Channel

Your flows and segments are dialed in but retention is still lagging. The problem might be upstream — in your customer experience. Here's how to find and fix it.

8 min read•December 20, 2023

SMS MarketingEcommerce

SMS Marketing Templates for Ecommerce

SMS strategy and copy-paste templates for ecommerce flows and campaigns. What to send, when to send it, and the mistakes that kill your SMS list.

10 min read•December 20, 2023

BS&Co Blog